16pt Postcards
The direct-mail workhorse — sturdy 16pt in every mailer-ready size, matte or full gloss.
16pt Postcards
Direct mail is the retention channel ecommerce forgot, which is precisely why it still works. A postcard has no spam folder to fall into, no unsubscribe link, no algorithm deciding whether it deserves attention. It gets picked up off the mat and looked at, even if only for two seconds on the way to the recycling — and two seconds is more than most of your emails get.
16pt is the workhorse weight for mail: rigid enough to come through a letterbox and a sorting machine without creasing, light enough to keep postage sensible. Sizes run from a pocketable 4×6 up to a full 8.5×11 sheet, covering standard postal formats, oversized attention-grabbers, and rack-card shapes for counters and community boards.
Matte is the finish to choose when the card needs to be written on or read at length — uncoated, glare-free, and friendly to a handwritten note or a stamped date. UV high gloss is the finish for product photography and saturated colour, giving you a hard shine that makes food, cosmetics and clothing look like they do in your best Instagram post. Print one side or both.
A human checks every mailer before it prints, including the practical things that go wrong at scale: text drifting into the address zone, insufficient bleed on a full-colour edge, low-resolution images that will band once they are 8 inches wide. Next-business-day production is available when a campaign should have gone out last week, and the reprint promise covers the run.
What people actually print these for
The win-back drop
Pull a list of customers who have not ordered in six months and mail them one card with one offer. It reaches people whose inbox has long since filed you under promotions.
Neighbourhood saturation
For anything local — a studio, a shop, a service — mailing every address on the surrounding streets is still the cheapest way to be known within a mile.
Event and launch invitations
A 5×7 card on a fridge is a reminder that survives for weeks. A calendar invite is a notification that is dismissed in a second.
Counter and rack cards
The 8.5×3.5 and 4×9 sizes fit standard rack holders. Leave a stack with a complementary business and let their foot traffic do the work.
New premises announcement
Moved, expanded, or opened a second location? A card to your existing customers and the surrounding streets beats hoping the algorithm tells them.
Seasonal menu or price list
Print the new range as a mailer that doubles as a counter handout. One artwork, two jobs, no extra setup cost.
If it's not right, it's free.
Color off? Cut crooked? Doesn't feel right in your hand? One email and we reprint it free — no photo evidence, no return shipping, no debate.
